As Easter approaches, more than 30,000 people have signed a petition asking Cadbury Crème Eggs to remove an advertisement featuring a same-sex kiss.

The United Kingdom-based chocolatier Cadbury released an advertisement on Jan. 4 celebrating the 50th anniversary of its signature Crème Eggs, referring to the occasion as a "golden goobilee."

The commercial, which runs for nearly a minute, demonstrates several ways to consume and prepare the chocolate eggs, highlighting "lickers," "bakers," "eggsperts," "dippers" and "discreaters."

A roughly six-second segment from the latter portion of the commercial, which targets "sharers," has received significant blowback from social conservatives.