Sales of printed books are down overall, but that doesn't apply to Bibles. Sales are up 11 percent so far in 2025, soaring particularly in September following a wave of high-profile violence in the U.S.



Book sales may be down in America, but Bible sales continue to rise.

Data published by The Wall Street Journal showed that Bible sales were up 11 percent in the first nine months of 2025, despite sales of print books declining by 1 percent.

The data from Circana BookScan also revealed that Bible sales soared 36 percent in a single month -- September -- following a wave of high-profile violence in the U.S., including a school shooting in Minnesota, the killing of a train passenger in North Carolina, and the assassination of Charlie Kirk.

The year-over-year increase in Bible sales in 2025 follows similar data from last year, when Circana BookScan reported that Bible sales were up 22 percent in the first 10 months of 2024 -- once again, far outpacing general book sales.

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