U.S. Army Turns to Astrology to Recruit Young People Based on Their Zodiac Sign
Posted by Temmy
Tue, June 08, 2021 9:23am
Soldiers from Alpha Battery "Wardog", 3-7 Field Artillery Battalion, 25th Infantry Division Artillery boards an Osprey for a live fire mission as part of a joint operation training exercise on Dec. 09, 2020.
The U.S. Army has always tried to recruit young people using their social media accounts, but now they are targeting young people's rising interest in astrology.
In an Instagram post for its official account, the Army wrote: "Wondering what your Zodiac sign says about the kind of Soldier you could be in the Army? You'll just have to click through our Instagram Story to find the answer because our lips are sealed over here."
The short video posted to the U.S. military branch's account asked, "What does your zodiac sign say about you?" and showed possible jobs based on an individual's birth month and so-called star alignment.
For instance, the video states people born from Dec. 22 to Jan. 20 - known as Capricorns under the pagan astrological system which stems from Eastern religions - might consider joining the Army and signing up as human intelligence collectors, saying, "A Human Intelligence Collector (35m) is the path that fits your smarts. Going to great lengths to successfully analyze and understand our enemies."
Among the various responses to the Instagram post, one user asked, "Why are you doing this?"
The Army's social media post even drew more backlash on Twitter.
One user responded, "When the army says what kind of soldier you are based on your zodiac sign...I have a lot of questions for your Social Media team @USArmy."
Another user wrote, "The army is now focusing recruitment towards those who believe deeply in zodiac signs, China really has won."
And another user mocked the Army's choice of using the Zodiac as a recruiting tool, saying the ad agency who came up with this campaign should be fired.
"The @USArmy seriously needs to find a new ad agency before it becomes the laughing stock of world Armies. Oh wait...it already has. Please stop embarrassing us. The best slogan was #BeAllThatYouCanBe," the user wrote.
One user called out the Army for what seems to be desperation.
"The Army is now using pseudoscience astrology for recruiting? This is a new level of desperation," he wrote.
And another user asked, "Are you serious?! Is there an official US Army astrologer now?"
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