The Zac Brown Band gifted its Fenway Park audience with free cruises on Margaritaville at Sea during the show Aug. 2, 2026.

Zac Brown Band fans have a big reason to be "Knee Deep" in happiness.

During the group's Aug. 2 performance at Fenway Park – their record-breaking 15th consecutive sold-out show at the iconic baseball stadium – Brown dropped news of a major gift for the 35,000 attendees.

Just before performing "Same Boat" - his 2022 collaboration with the late Jimmy Buffett - Brown told the crowd that the band was presenting each of them with a cruise aboard Margaritaville at Sea.

"Tonight we're going to do something that even Jimmy would say is crazy," Brown said from the stage. "I'm buying every single person here a cruise for two people on the boat. This is the biggest giveaway in history ladies and gentlemen, right here tonight at Fenway Park!"

The surprise is valued at more than $40 million and, according to Brown's reps, the largest audience gifting in live entertainment history.

Fans can redeem the cruise on select Margaritaville at Sea sailings over the next 12 months.

Margaritaville at Sea is the presenting sponsor of ZBB's 27-date Love & Fear tour, which kicked off in July and runs through November. The run follows the band's residency at Sphere Las Vegas in December 2025.

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In a recent interview with USA TODAY, Brown said this tour is a way to applaud to the band's fans. "I wanted to show our dedication to them and give them something unique," he said.

Throughout the tour, ZBB will continue to give away four cruises per show. Those fans will receive a cruise aboard the new Beachcomber, which will debut in January 2027, and is also home to a live-music-venue-at-sea dubbed Same Boat and curated by Brown.

The Aug. 2 ZBB show was livestreamed on nugs.net and broadcast live on SiriusXM's Radio Margaritaville; the performance is available to watch on demand on nugs.net.

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